Sens Foundation boss recognized for professional accomplishments

Ottawa Senators Foundation president Danielle Robinson was recently named one of the Ottawa Business Journal's top Forty Under 40.

EMC News - Danielle Robinson has done a 'Sens-ational' job.

That's why the Ottawa Business Journal recently decided to recognize the Sens Foundation president's ongoing efforts with a Forty Under 40 award.

The award, which honours the region's young business stars who balance business achievement, professional expertise and community involvement, will be officially presented at a gala event June 16 at the Hilton Lac-Leamy Hotel in Gatineau.

"I am really honoured and really happy that this team not just me, but this entire team is being recognized for its accomplishments throughout the community," Robinson said. "We feel privileged to get up every day and come to work. We work for a great cause and for a great organization."

Robinson, 37, was promoted to president of the Sens Foundation in June 2008, after working two years with the organization as director of fundraising.

Her career experience includes work with the United Way, Volunteer Canada and Sun Life Financial. Having studied at York University, Boston College and Fanshawe College, she holds a post-graduate certificate in corporate community involvement and an honours bachelor of arts in sociology and mass communications.

"I have been with the Sens Foundation for five years and was promoted to my current role as president in 2008," Robinson noted. "Since that time, our three-member team has grown to a team of seven, we've been able to generate annual revenue of $5 million, have increased our 50/50 lottery by 15 per cent and established new projects and commitments, along with so much more. My name was put forward (for the award) by a colleague and by people in the community who I have worked very closely with."

While the Ottawa Business Journal formulates its list of top 40 recipients from individuals who are all under the age of 40 on an annual basis, Robinson reiterated her belief that it is her entire staff that deserve credit for the foundation's success.

"The reason I have been so successful is because of the team we have in place and the relationships we have developed," she said. "I am grateful to be able to work for an organization that has allowed this to happen."

The Sens Foundation's mandate is to use the unique resources of the Ottawa Senators Hockey Club to raise money to give back to children and youth charities that focus on children's health, education, sports and recreation. While these charities are primarily aimed at youngsters between the ages of six and 18, the foundation also funds many post-secondary bursaries.

"The four major ways the Sens Foundation raises money is through its 50/50 lottery held during every Ottawa Senators' home game, its own fundraising events, community partnerships (which are now at close to 80 per year) and through individual and corporate donations," Robinson said.

By the end of this season, the Ottawa Senators Hockey Club and the Sens Foundation (the latter of which was not formed until the late 1990s) will have contributed $65 million back to Eastern Ontario and Western Quebec since the team's inception in 1992.

"For me personally, my background is in corporate and social responsibility and fundraising," Robinson continued. "When I had the opportunity to go work for the Ottawa Senators Foundation, it allowed for a perfect blending of my professional background to date. The entire experience has been just great. I am certainly happy within my current role and look forward to the future. We have some exciting things coming down the pipeline."