May 27, 2014 View All News

Ottawa Senators Foundation, Education Foundation of Ottawa and the Ottawa Carleton District School Board launch Longest Day of Play on May 28

OTTAWA – The Ottawa Senators Foundation (@sensfoundation) in partnership with the Education Foundation of Ottawa will launch the Longest Day of Play campaign in support of students of the Ottawa Carleton District School Board on Wednesday, May 28, at 2 p.m. in the gymnasium of Roch Carrier Elementary School in Kanata.

The Longest Day of Play is sponsored by Canadian Tire Corporation’s ACTIVE AT SCHOOL initiative (@ActiveAtSchool), which aims to ensure Canadian children and youth have one hour a day of quality physical activity at school, every school day.

The innovative partnership will deliver an in-school campaign designed to promote and encourage 60 minutes of daily physical activity among OCDSB students from senior kindergarten to grade eight.

For 24 consecutive days beginning on May 28 and ending on the “Longest Day of Play”, June 20, students will walk, run, jump or simply move for 60 minutes a day. At the end of the 24 days, the students will have completed a cumulative 24 hours of exercise. This achievement will be celebrated across the district with a symbolic “Longest Day of Play”.

The inaugural Longest Day of Play will be launched at Roch Carrier Elementary School by a host of local supporters including: Graham Macmillan, chairman of the Ottawa Senators Foundation Board of Directors; Chris Schwartz, strength and conditioning coach, Ottawa Senators; Shaun Van Allen, Ottawa Senators Alumni; Chris McGarvey, executive director, Education Foundation of Ottawa; Dave Fraser, Ottawa-area Dealer, Canadian Tire; and Spartacat, the Senators’ ambassador of fun.  

The Longest Day of Play launch is scheduled for 2 p.m. on Wednesday, May 28, at Roch Carrier Elementary School, 401 Stonehaven Drive, in Kanata. For a map of the area, please click here.

Photo and media opportunity: Participants will be available for media interviews to discuss the objectives of this campaign. Photo opportunities of participants while at the school will also be available. 

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