May 28, 2014 View All News

Ottawa Senators Foundation, Education Foundation of Ottawa and Canadian Tire team up to create Longest Day of Play campaign

longest day of play logo design.jpgOTTAWA - The Ottawa Senators Foundation (@sensfoundation) in partnership with the Education Foundation of Ottawa and Canadian Tire announced the Longest Day of Play campaign in support of students of the Ottawa-Carleton District School Board (@OCDSB) at an assembly held earlier today.

The Longest Day of Play campaign will encourage students (kindergarten to grade eight) in one hundred schools across the ODCSB to participate in 60 minutes of physical activity every day for 24 days leading up to June 20th.

This innovative partnership will deliver an in-school campaign designed to:

  • Engage teachers, principals, and over 40,000 OCDSB students and their families to help create healthy school environments
  • Advocate for healthy lifestyles, eating habits and behaviours – break the cycle of inactivity;
  • Raise money through pledges to support the students of the OCDSB via the Ottawa Senators Foundation and the Education Foundation of Ottawa.

Prizing will be awarded to three schools based on the highest level of participation, the most creative campaign and the most funds raised.

As part of its ACTIVE AT SCHOOL (@ActiveAtSchool) movement, Canadian Tire will support the Longest Day of Play by donating more than 10,000 pieces of sports equipment and profiling the campaign at stores in the Ottawa area to motivate participating students.

“Educating students about the risks of inactivity and giving them tools to change the statistics is very impactful,” said Graham Macmillan, board chair, Ottawa Senators Foundation. “The Ottawa Senators Foundation is very proud to work with the Education Foundation of Ottawa and the OCDSB to further our mission — creating active, healthy lifestyles for children and youth in our community.”

"This initiative encourages all students to be more physically active. Making a pledge to "get active" enhances personal awareness, community spirit and encourages all of us students, staff and our families to get moving. Participating is easy and it is fun,” said Rhonda Barclay, Roch Carrier Elementary School Teacher.

"Today, with the launch of the Longest Day of Play, we are challenging thousands of students across the OCDSB to get active with a goal of creating a healthy habit for our students. It's time to help our kids get away from technology and TV screens and back to physical activity," said Marty Owens, Chair, Education Foundation of Ottawa.

"We are proud to support the Longest Day of Play campaign to gets kids from the Ottawa Carleton District School Board more active on a daily basis,” says Dave Fraser, Ottawa-area Canadian Tire Dealer. “This campaign is a natural fit for Canadian Tire as we share the vision of ensuring every child receives one hour a day of physical activity before, during or after school.”

LDOP_Internbal_Image.gifAbout the Ottawa Senators Foundation

The Ottawa Senators Foundation empowers children and youth to reach their full potential by investing in social recreation and education programs that promote both physical and mental wellness. In partnership with the Ottawa Senators Hockey Club, Sens Alumni, corporate partners and fans, more than $75 million has been contributed to thousands of initiatives and charities in the National Capital Region.

About the Ottawa-Carleton District School Board

The Ottawa-Carleton District School Board (OCDSB) is the largest school board in Eastern Ontario serving students within a 2,760 square kilometre area known as the city of Ottawa. We are the seventh largest board by school population in the province of Ontario. Our students are based out of 147 schools - 116 elementary including two special education sites, 26 secondary including the Adult High School, and 5 secondary alternate sites. We offer education for all, education for life at the OCDSB!

About the Education Foundation of Ottawa

The Education Foundation of Ottawa (EFO) is as an independent, registered charity that helps students in the Ottawa-Carleton District School Board who are facing socio-economic challenges.  Together with our donors and partners, the EFO helps by providing food, clothing and emergency medication as well as funding for athletics and extracarricular activities. to almost 15,000 students annually. We help provide a level playing field for all students and ensure that they have the tools they need to learn and prosper.


ACTIVE AT SCHOOL is a group of private, public and not-for-profit organizations committed to ensuring that one hour a day of quality physical activity and education is brought back to schools across Canada. With a goal of helping to reverse the trend of inactivity in Canadian kids and youth, the organization is focused on using its varied voices to keep the issue top of mind with federal, provincial and municipal government as well as school boards across Canada.

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